Surely the “ I’m a Mac, and I’m a PC” commercials did not help to depolarize the fan base, either. This can be, in part, attributed to the cross-platform efforts of each company’s ecosystem-a strategy seemingly devised to keep their fans from venturing too far into enemy territory. Unlike the seemingly unpolarized fanbases of Sony’s Playstation and Microsoft’s Xbox, Windows fans rarely own Apple products, and similarly Apple supporters rarely invest in Microsoft products. Suffice to say, rarely have I met someone who is a fan of both parties. There are so many cultural pretexts for this conflict, that I would need an entirely different article to illustrate them for you. Try finding an unbiased comparison of the two in that mess, I dare you. In fact, a search for “OS X vs Windows” on Google will return enough results to make your head spin (read: 9,580,000). Those of you that frequent either page, however, know that unbiased is not a word present in either of their vocabularies. Sites like Macworld and Windows Central regularly publish slam pieces and comparative analyses of the operating systems produced by both behemoths. In fact, the enmity between their fans is only eclipsed by that of Android and iOS supporters. The conflict between Apple and Microsoft is an age-old affair – one that has been perpetuated by the supporters of either platform for the better part of the twenty-first century (and the tail-end of the twentieth).
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